Kristi Krause
I have been working with Kristi since 2016 to develop her visual brand. Kristi is a singer songwriter from San Diego, California. Some of the things she loves to incorporate into her music are the ocean, sunshine and a balanced lifestyle. This is a collection of projects I have worked on for Kristi.
Who I Am
This was a cover art project I worked on with Kristi Krause. I did the photography & graphic design and repurposed it for different types of content. We included additional photos for additional promotion of her song.
Good Day
The most recent visual project I have crafted with her. The song Good Day is about all the things Kristi loves about the ocean and the perfect summer day. We collaborated on what the song could emulate past the lyrics. Something that was really important to Kristi was returning to her roots and all the nostalgic memories associated with writing the song. We chose to focus on incorporating flashbacks of favorite times.
Music Video
Meant To Be
The goal for this video collaboration was to define more of Kristi’s brand as a California country musician. She chose a more pop country song to cover and I directed the video to emulate the Billabong and Roxy women’s surf feel. The combination of the two felt like a great result for the needs of her brand.
Teaser Trailer
